Last updated: July 2026

Pacey’s Bakery (“we”, “us”, or “our”) operates the website www.paceysbakery.co.uk (the “Site”). This Privacy Policy informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Site and the choices you have associated with that data.

We are committed to protecting your personal information and your right to privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We collect several different types of information for various purposes to provide and improve our service to you, particularly when you place an online order for bakery items, cakes, or buffets.

• Personal Identification Data: When you place an order, register an account, or contact us, we may ask you to provide certain personally identifiable information, including:
  • Full name
  • Billing and delivery address
  • Email address
  • Telephone number
• Transaction & Financial Data: Details about payments to and from you. Please note that online payments are typically processed through secure third-party payment gateways (such as PayPal, Stripe, or similar processors), meaning we do not store your full credit/debit card details on our servers.
• Technical & Usage Data: Information on how the website is accessed and used, including your computer’s Internet Protocol (IP) address, browser type, browser version, pages visited, time and date of visit, and other diagnostic data via cookies.

2. How We Use Your Information

We use the collected data for various business purposes:

• To process and fulfill your online orders, local deliveries, or in-store collections.
• To manage your account and process payments.
• To communicate with you regarding your order status, inquiries, or customer support.
• To notify you about changes to our services or website.
• To comply with legal obligations, accounting requirements, and tax laws.

3. Legal Basis for Processing (UK GDPR)

Under the UK GDPR, we process your personal data under the following legal bases:

• Performance of a Contract: Processing your data is necessary to fulfill an order you have placed with us (e.g., delivering baked goods or preparing a buffet).
• Legitimate Interests: Using technical data to keep our website secure and running smoothly, or improving our customer service.
• Consent: Where you have explicitly given us permission to use your email for marketing communications (you can withdraw consent at any time).

4. Sharing Your Data

We do not sell, trade, or rent your personal identification information to others. We may share your data with trusted third parties strictly necessary for business operations:

• Service Providers: Payment processors, web hosting providers, and delivery couriers who assist in operating our website and fulfilling your orders.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

5. Data Security

The security of your data is important to us. We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, remember that no method of transmission over the Internet or electronic storage is 100% secure.

6. Your Data Protection Rights

Under UK data protection law, you have rights including:

• Your right of access: You have the right to ask us for copies of your personal information.
• Your right to rectification: You have the right to ask us to rectify information you think is inaccurate or incomplete.
• Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
• Your right to restriction of processing: You have the right to ask us to restrict the processing of your information in certain circumstances.
• Your right to object to processing: You have the right to object to the processing of your personal data in certain circumstances.

To exercise any of these rights, please contact us using the details below.

7. Cookies Policy

Our website uses cookies to distinguish you from other users of our website, help us provide you with a good experience, and allow us to improve our site.

• Essential Cookies: Required for the operation of our online shop (e.g., keeping track of items in your shopping cart).
• Analytical/Performance Cookies: Allow us to recognize and count the number of visitors and see how visitors move around our site.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.

8. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last updated” date.

9. Contact Us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with Pacey’s Bakery, please contact us:

• By Phone: 01775 762640
• In Person / By Mail: Pacey’s Bakery, 22 Red Lion St, Spalding, PE11 1SX, United Kingdom